About Me

I’m a Professional Problem Solver


Highly innovative, passionate and successful Product User Interface & User Experience Designer and Developer with high proficiency in Product UI/UX Design, Service Design, Design Thinking, UX Research, Interaction Design, User Centered Design, Product Development & Management, Front-End Development (HTML/CSS/JavaScript) and Graphic Design.

Recognized as a talented creative leader with a unique skill-set that spans various areas from product design & development, product management, team lead to brand development. Phenomenal track record of designing and developing web and mobile apps with extraordinary life spans. Background in understanding and developing leading brands into commercial successes in an entrepreneurial hi-tech environment.

Highly effective written and verbal communicator with exceptional problem solving and brand development skills. Visionary leadership resulting in successful, innovative products.

Background

Services


I help companies define big visions, turn ideas into realities and improve their products and services by delivering unforgettable customer experiences.

Discover

Discover

Understand your business and users to uncover breakthrough insights.


In order to know what to ideate on and explore, I need to understand who we’re designing for and why.Through research and deep understanding of both user and business needs, I look for insights and breakthroughs that help us identify what to focus on.

Analytics review

Analytics review

Ecosystem mapping

Ecosystem mapping

Heuristic evaluation

Heuristic evaluation

User interviews and surveys

User interviews and surveys

Persona development

Persona development

Experience mapping

Experience mapping

Service design blueprints

Service design blueprints

Competitive analysis

Competitive analysis

Control

Skill Set


I build teams, refine strategies, design products, and code things. But I don’t neglect the small, delightful details.

Design skills


dash

UI design

dash

UX design

dash

Product design

dash

Service design

dash

Product management

dash

User centered design

dash

User testing

dash

Rapid prototyping

dash

Research & analytics

dash

Strategy & planning

dash

Information architecture

Experience


All that is cool. But, do you have experience though?

Zibbet
Head of Product (UI/UX) Design & UI Developer

Zibbet

April 2018 - Current

ARY.NZ
UI/UX Freelance Designer & Developer

ARY.NZ

March 2012 - Current

DesignCrowd
Head of Product (UI/UX) design

DesignCrowd

November 2015 - April 2018

Wilson Fletcher
Senior UI/UX Designer & UI Developer

Wilson Fletcher

February 2015 - November 2015

Practera
Lead UI/UX Designer & UI Developer

Practera

May 2014 - February 2015

RubySketch
UI/UX Designer & UI Developer

RubySketch

January 2013 - May 2014

Clients


I’ve worked with some of the best in the industry.

CommBank
Sky
Deloitte
Woolworths
Neon
Westfield
DesignCrowd
Zibbet
Australia Post
USYD
TAL
AmWay
Practera
Fedex
RubySketch